While studying abroad at Boston University London, I have taken a course focusing on the world of British PR titled Planning and Strategy in British Public Relations. In this course, we learned about the atmosphere and how the British PR industry differs from the US one. As a part of the coursework for the class, we had to create a comprehensive PR Plan for a British brand. I ultimately chose the stuffed animal toy brand, Jellycat. As a stuffed animal collector, I felt I could creatively apply my PR skills and love for Jellycat toys.